Archive for Viral Marketing
The advantages of creating viral content and effectively promoting them through social media channels include developing link baits and getting them popular on various social media websites like Digg and StumbleUpon. Consider these two factors:
- Primary and Secondary Traffic. Primary traffic is the large amount of visitors directly from social media websites while secondary traffic is the referral traffic from websites that link to and send you visitors from your content through social news sites.
- High Quality Links. To get a large number of links, which is topically important, be popular on social news websites like Digg, Technorati or Reddit.
Here are two tangible benefits to using viral marketing strategies:
- Links = Better Search Engine Rankings
Authority is developed when permanent links from trusted domains are received to websites. Optimizing your link bait and website structure properly can help you to rank for competitive keywords and in turn bring in search engine visitors. When done often your search traffic will increase. Because the community and buzz has certified the value of the site, a trusted social news resource makes it simpler for links to come in. It is important to note that the chief relevance for all is the actual strength and quality of the article. - Primary + Secondary Traffic = Community/Supporters
It is the common case that people regard social news websites as useless traffic because visitors tend to view a specific webpage and click away. Digg is infamous for their poor bounce rates, while StumbleUpon is better in this piece.There will often be loads of social users who will follow your bookmarks for future content if your entire site is significant to the general market they are interested in. Common sites or blogs in the same niche are linked to a popular story on social sites and are usually updated regularly. This adds value for the readers or users.Secondary traffic is more valuable since primary traffic usually comes in bulk and links from other websites bring in visitors who may be interested in your content. Through these, your site will be recognized by others, therefore building your brand.
If you wish for a chance to be heard or read, even for a brief moment of time then think of the social news site as a platform or a soapbox. People drawn by your message will visit your site and recommend it to others.
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Technorati Tags: Digg, link bait, social bookmarking, social news sites, Stumbleupon, Viral Marketing
Internet Marketing Service – Product Creation & Viral Marketing
How many times have you found a tool, gadget or tutorial online that was just so useful or so cool you had to pass it along to your friends or your customers? The truth is that these types of products are extremely popular because they either solve a problem or provide great entertainment value.
All you have to do is look at Facebook to get a sense of just how viral these items can become. Farmville is just one little app that has taken off in a big way. Tutorials are also another way to really get traffic. You don’t even have to be a technical whiz to take advantage of any of these marketing marvels. An app or tutorial can be developed for a much lower cost than you may think.
This concept can be applied to any niche. All you have to do is look for a problem within your target market and then develop a solution. Let’s say your marketing budget for the year is $500. Chances are you can find a coder or video master on Odesk or eLancer that will create a gadget, video tutorial series or an app for that price tag. Then all you have to do is give it away.
Make it available for free and it will circulate like wild fire. You could not purchase enough advertising for that $500 that would send you the kind of viral traffic that you can get from this kind of product. Even better, make it an embeddable product that can be placed on other websites as a tool or script and make sure your URL is linked to it.
Can you imagine how fast you would shoot up the search engine placements if you suddenly had thousands and thousands of websites putting links to your site on theirs? You could easily dominate your market with this method.
The next time you visit a community forum in your niche, keep your eyes open. These are great places to find problems. Another source is in places like Yahoo Answers. Find a group of people who are struggling with an issue or looking for answers. Right then you will know what your tutorial or tool should address and just go for it.
Post your requirements on rent-a-coder or any other site where technical people will look to pick up freelance jobs, select the person you want to work with and you are off to the races. Next, find an expert in that market. Someone who is already experiencing the kind of success you would like to achieve and give them a copy that they can give away to their subscribers.
Now you have instant credibility, instant traffic and your email list will explode if you require anyone to opt-in to get your freebie. Think it will make a difference for your small business? You bet it will!
Technorati Tags: internet marketing service, product creation, Viral Marketing
One the surface, viral marketing sounds like something scary. When people talk about things going viral, the first thought that might pop into your head is of some new flu virus making the rounds. Although similar in concept, viral marketing actually describes a marketing strategy that encourages people to share your marketing message with others. For example, a webhosting company might offer free email service. At the bottom of each email they put a message saying, “Get your own free email account” with a link to their website. Each person who used their service would send the message to their friends who would see it, sign up for their own account and further perpetrate the cycle.
Viral marketing has the potential to generate buzz about your business quickly and for a long period of time. Once a viral campaign has been launched, its self replicating nature makes it a low maintenance marketing campaign that requires little to no extra resources to continue. This type of marketing can also help a company push through the trust barrier. Since most viral products are recommended to a person by someone in their network, they generally become more willing to give the product a try. If they have a positive experience, that will result in the building of a positive image about your business.
Building a viral marketing campaign can be tricky. Not all of them are as successful as their creators want them to be. When putting together a campaign you’ll want to include a few elements to maximize its chances of success. First, whatever you are offering should be free. You want it to spread to as many people as possible and making it accessible to everyone is the best way to do that. You just won’t get as much traction with a pay to play marketing campaign.
Another thing your viral campaign should do is make it easy for people to share the product you are giving away. In the case of the email example, all the user had to do was send an email to pass along the marketing message. The sharing of your marketing material should be as easy. Lastly, make sure it can scale from small to large. You want as many people involved as possible so make sure your campaign can expand quickly enough to include everyone who wants to join. Mastering viral marketing will help your business grow.
Technorati Tags: internet marketing service, viral ad campaigns, Viral Marketing, viral marketing strategies