UK Internet Marketing Service – Web Design Tips

With page speed being a factor in today’s internet, it is important to know how you can easily shave off valuable page load time by just optimising the images used on your website. By getting the size, resolution and format correct, you can easily cut both your bandwidth usage and page load time in half. Here are four tips you can put in place that will make your pages load very fast.

1. Check your image resolution. For the internet, you should not use high resolution images. These take forever to load and are typically very large files. The optimal web resolution is 72 dpi. If you want to use higher resolution, for photo galleries, try using a low rez thumbnail image and link it to the higher quality image that people can choose to view in a pop-up or new screen. This will make your pages load much faster than trying to display the larger files on the main web page.
2. Re-size your images. Do not use HTML to shrink the display area of the image. If you need the image to be 200 x 200 pixels, do not use a 500 x 500 pixel image and reduce the display with code. The larger image file will take at least twice as long to load. Instead, reduce the size of the image in an image editor and crop off as much of the background as possible. The smaller you can make the file size, the faster it will load in your website.
3. Use the proper image format for the job. JPG format is best for displaying photos as they have the best quality and are considered true colour. They are also larger files and take longer to load. For basic web graphics, you should use faster loading formats such as gif or png. These files have reduced colour depth and a reduced colour palette making them load much faster. There is a reduced quality factor, but for most web graphics that have larger areas of flat colour, these formats will perform much better.
4. Define the image width and height. This is extremely important to page speed. When a browser loads a page, it will start from the top down. Any images that do not have the size defined with HTML will cause the browser to wait for the image to fully load before it loads the rest of the page content. By defining the space an image will take up on the page, the browser can use the information as a kind of place holder and go on to load the rest of the page content while the images are loading.

By using images sparingly and properly, your web page will load lightening fast. Since Google is now penalizing slow loading websites, you should take every precaution possible to ensure your images are optimised. Your visitors will also thank you. Nothing will send a visitor packing faster than a page that hangs and takes forever to load. Keep your visitor experience in mind when you are planning to use images on your site and everyone, including the search engines, will be much happier.

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